The future of Digital Marketing

Whether you are already engrossed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so functional and constantly changing, that it’s crucial to always keep on top of the trends. Not only is it a good practice in its own, but it will also allow you to be of benefit to the clients and businesses in which you are involved.




Coming into 2020, we’re focusing on UX on a whole new level in the digital marketing zone, focusing on consumer experience, functionality, highly targeted advertising. Most of these innovations are being continuously classy through the use of AI.




Here are some of the most important and exciting trends that all digital marketers should keep an eye on and think of ways to incorporate into their own strategies. These are going to be the baseline of what keeps the digital zone moving forward into 2020 and in later period.

1.AI

Though it may conjure images of the robot boy from a 1980’s movie, the field of artificial intelligence is actually very broad, even in the context of digital marketing itself.




While the technology is still in its infancy, we can already see some pretty major examples of this in the day-to-day world. Self-driving cars are also being sold, for instance. And both Amazon and Netflix already have built-in AI features which help with recommendations and transactions. We’ll continue to see it being used in a range of up-and-coming marketing applications, including content creation, voice recognition and face recognition as well, digital assistants, and highly targeted marketing strategies too.




AI is going to become the norm in terms of marketing strategy because of its increasingly accurate ability to analyze consumer behavior and feed into a better, more interactive and personalized experience.

2. Personal Digital Assistants

You’ve surely heard of Alexa and Google Assistant by now, AI-driven personal assistants designed to stay connected, on a personal level, to people at every point in their everyday lives. This market is predicted to double next year and reach more than 2.6 billion users by 2022. Devices made by various companies are even able to contact each other for information.




Day-to-day users of these devices will be able to watch AI evolve in play on a personal as well as on business level. This technology will continue to improve on a huge of levels, including voice recognition , and more personalized services, most of which are based on data analysis of consumer behavior.




They are becoming integrated too with different productivity and business programs and software with the goal of helping people be more productive.

3. Social Media Will Shift in Function

There’s not much one social media innovation that you should know about in terms of an actual platform, but it’s more that the whole spectrum of how we’re using social media is about to see a huge alteration. Social media is no longer being only used for its original purpose, at least not the way it used to be, which was to interact with people. It’s also likely a feedback to the fact that users want more and more control over what they see and are seeking more user-focused, less ad-focused ways of being entertained and interacting with people and groups.




People are spending more time on social platforms, but the way we are using them is changing. For instance, we’re watching more videos and other media than actually using them for “social” reasons. Users are looking more towards entertainment and new technology like virtual reality are searching ways to do this solely from their socializing.




Personal blogs and websites are becoming less popular as a means of communicating online, and fewer people are using instant messaging.

4. Blockchain Technology

Blockchain is a hot topic nowadays, and it’s not about to move away. It refers to a decentralized digital leger that is the basis for unknown and highly secure applications. It’s also unregulated, that makes it not a very good idea to immerse in now on a business level, but understanding the possible business opportunities here is very important as it develops.

5. Chatbots

As AI advances, chatbots are likely to become more able to have “real” conversations, thus potentially improving the landscape for UX in a major way for digital marketers. They will continue to evolve into more practical, versatile tools for both businesses as well as customers. The next year is going to be a promising one in terms of integrating chatbots across many industries and platforms and by 2021 they are going to be a normal part of the average user experience.

6. Voice Search

Those who are going into a specialty which is mainly focused on SEO should have a basic understanding of how voice search and speech identification can help shape their brand improvement. One study points to the fact that over 40% of people are using voice search daily and this number is growing day by day.Now what does this mean for digital marketers? A marketer’s ability to optimize their strategy to contain voice search for SEO success is about to become an even greater deal.




All digital marketers need to stay on top of these trends which are listed above to ensure that their marketing strategy is staying competitive in the market. Marketers will need to have a clear vision and goals and keep a flexible long-term strategy to incorporate these trends. They always need to think, learn, and test in order to accommodate new technology as it becomes absolutely affordable and accessible.

If you’re looking into getting seo for your business and have an interest in some of these up-and-coming fields, it’s never too late to start.