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One of the biggest questions that we get from our client is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit complicated. You can start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can improve your brand’s search engine ranking in no time.




Below, we’ll provide an answer to the billion dollar question – what is SEO and how it works?




SEO stands for search engine optimization, which is the process of optimizing your website to get organic, traffic from the search engine results page. In other words, SEO involves making certain changes to website design and content that make your site more attractive to a search engine. The reason is that the search engine will display your website as a top result on the search engine results page.




Though search engine optimization can get quite complex when it comes to all the different factors that impact a website ranking, the basic process is not as difficult to understand. Search engines provides the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is actually looking for.




In order to do this, search engines will scan, or crawl, different websites to better understand what the site is all about. This helps them deliver more results to those who are searching for certain topics. The search engines will scan the website to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.




There are lot of benefits of SEO for your business. By improving your SEO, you can expand your visibility on the search engines. This helps you reach and engage more customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic to your website.




Factors That Impact SEO




Now that you know what is SEO and how it works, let’s take a look at some of the factors that impacts your search engine optimization ranking. Google will never give away the exact algorithm they use to rank websites. However, we do have a pretty good understanding of some of the factors that impact search engine results page rankings. These factors include both on-page and off-page factors, which are discussed below.




Content Marketing




Before we get into some of the factors of on and off-page SEO, let’s talk about content. Content is effective in both attracting the search engines and helping your organization make connections with website visitors.

The more quality, relevant content pieces that you have on your website, the more likely search engines will be to rank your pages higher on the search engine results page. Similarly, the more engaging and effective content you have on your website, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.




The secret to creating content that is optimized for both the search engines and your human website visitors is to create a variety of different types of contents that are well-written and on topics that are most relevant to your audience. Here are a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:

• Blog posts and articles

• Social media content

• Videos and audio recordings

• Infographics or other visual content

Another important thing to consider when creating content for your website is SEO keywords and phrases. These are relevant words and phrases that a user might type in when looking for answers to their questions or relevant products and services. When you create content around these keywords , you improve your chances of ranking higher for these keywords on the search engine results page.




Yet another factor that can impact your content and your search engine ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to website. However, creating brand new content is not the only way to keep your content fresh but you can also freshen up your content by updating posts, rewriting them to make them a lot more effective, or adding new information and statistics over time.




Final Takeaways


After learning about what is SEO and how it works, you can now work to make changes to your website in order to improve your SEO and boost your rankings on the search engine results page. Remember, there are a lot of factors that impact your SEO ranking, but the most important thing is whether your content is valuable and relevant to your intended audience.


SEO or search engine optimization takes time to work. You won’t experience the benefits of SEO overnight. In fact, it may take months to enjoy the results of your hard work. However, following SEO best practices by creating quality content that’s focused on helping your human visitors is the best way to build a sustainable online business that will continue to bring in new organic website traffic for years to come.


Need help building your SEO? If you’re not happy with your search engine rankings, call us today to get started.