• Benefits Of Facebook Advertising




    Benefits Of Facebook Advertising



    Facebook has been the foremost social media platform for several years now. About this, no one has any doubt , whether it is an individual user or a brand marketer.

    Even though Facebook started as a social media networking platform to help people connect with friends and family, it was a matter of time before it emerged as a medium for promoting brands and marketing businesses.

    How did that happen?

    It is because marketers are always looking to identify ways to engage with potential customers. With the way Facebook started to connect people with people, and people with ideas; they were quick to identify the marketing potential.

    While Facebook allowed pages to be created for businesses also,it is now an important part of every business’s marketing strategy, to generate leads and convert them into customers.Let's know how.



    1. Your customers put in most of their time on Facebook


    75% of all Internet users use Facebook. Even 65% of adults over the world use Facebook. It has trillions of users and most of them check their Facebook page multiple times everyday. Regardless of who your customers are, they are using Facebook every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it everyday.

    2. Facebook advertising has become the most targeted form of advertising


    A major benefit of Facebook advertising is its ability to reach your exact viewers. Facebook is undoubtedly the most targeted form of advertising. You can advertise to people by age, interests, behavior, location etc and if you really know your customers, you can use Facebook advertising to engage them.

    3. Facebook Advertising is one of the cheapest form of advertising


    Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertisement. It does not make any sense to spend more money in radio ads, television commercials, billboards, and other traditional media to reach the same audience with high budget.

    4. Facebook advertising is fast


    Facebook advertising is super-fast. It drives immediate results. You can start reaching thousands of people everyday. So if you are looking for a fast way to drive customers and conversions, Facebook advertising is the best solution.

    5. Facebook advertising increases brand awareness


    Facebook advertising will significantly build brand awareness. It is a great way to make people aware of what you have to offer for them. The more familiar people are with your brand, the more likely they will choose your products when it is time to make a decision.

    6. Facebook advertising increases website traffic


    Facebook advertising will boost allover website traffic. You can run a website click campaign to target your audience and send them to your site. While you can increase your traffic through multiple sources, the rigor and cost-effectiveness of Facebook advertising makes it more beneficial than other sources of traffic engagement.

    7. Facebook advertising increases revenue, sales, and leads


    Facebook advertising is'not a myth, it actually drives revenue, sales, and leads.


    8. Facebook advertising is measurable


    There is no guessing with Facebook advertising as the results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving.


    9. Facebook advertising increases your customer attribution


    Facebook advertising will increase your customer attribution. Attribution is a number of times the audience sees your brand. The more times they interact with your business, the more likely they will convert to customers. Facebook advertising will help you increase touch points with your audience and lead to more conversions in the future.

    10. Facebook advertising lowers your cost per acquisition


    If you can get Facebook advertising to work for your business, it will decrease your acquisition costs. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you have invested in.

    11. Facebook advertising also lead to drive off-line sales


    Facebook advertising can drive offline sales. Some of your customers will likely see your ads on Facebook, visit your site, and visit your location if they trust your solution.


    12. Facebook advertising engages your website visitors


    Have you ever visited a site and saw their Facebook ad? This is an advertising tactic called social remarketing. Remarketing allows you to advertise to recent site visitors. This means that if someone visits your site, and does not purchase or contact you, you can re-engage them with Facebook advertisement. This is a huge benefit that can boost your conversions.

    13. Facebook advertising drives repeat business


    Facebook advertising can drive repeat business from consumers who have purchased from you in the past. Using their audiences feature, you can import your consumer emails into your Facebook advertising campaign. This will allow you to advertise directly to the viewers that is most likely to buy from you.


    14. Facebook advertising will build engagement


    Facebook advertising builds engagement with the target audience. Engagement consists of likes, comments, and interactions on your advertisements. Engagement is important as it signifies a stronger connection with your target audience. As people engage with your brand, an indirect connection is developed. The more engaged your audience is, the stronger your connection will be with them. The more connected they are to your business, the more likely they will convert into customers. Investing in social media management also dramatically increase your engagement.


    15. Facebook advertising increases word-of-mouth and referrals


    The social aspect of Facebook advertising makes it better than every other form of advertising that exists. Facebook advertisements may go viral. If your ads are reaching the right people, they may likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertisement.

    16. Facebook advertising helps you build your email list


    Facebook advertising may fuel your email marketing efforts. You can utilize Facebook’s “lead ad” forms to catch email contacts through Facebook ads. You can also direct traffic to an external form on your site to build your email list.

    17. Facebook advertising grows your blog traffic


    A blog can move nowhere without traffic. You can use Facebook advertising to expose your blog to the masses and produce instant traffic. Through advertising your blog, you can gain more trust and credibility with your viewers. Blogs are a great way to build a deeper connection with your viewers. And, you can use Facebook advertising to generate the connection between your blog and traffic.


    18. Facebook advertising increases your SEO rankings


    Search engines count on social signals to rank websites. Social signals consist of the activity on your social media content like shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your all over SEO rankings.

    19. Facebook advertising helps you break into new markets


    Facebook advertising can help you enlarge into new markets. If you are bringing a new product or service to market, you can use Facebook advertising to increase the products exposure. Facebook advertising helps you test the market, at your own pace.

    20. Facebook advertising is more effective than organic Facebook


    The days of organic Facebook marketing are over. To be successful, you will need to use Facebook advertising. Even if you are building a community of followers, you will have to use Facebook advertising to grow your community. If you are posting content, you have to use promoted posts to reach more people. Facebook advertising is a must if your business plans are to adapt a social strategy.



    If you believe in the benefits of Facebook advertising,start investing in a professional Facebook advertising campaign today.Give a call to discuss your advertising needs.

    Still have questions before you dive into a good Facebook advertising campaign? We definitely understand. Feel free to leave your questions in the comments below and our Facebook ad specialists will answer them for you!


    To Know More :
    Email Us at contact.sandhyadhara@gmail.com
    Or Contact Us :+91 9547519798
  • 1 comment:

    1. Great and inspiring thoughts, I will definitely wait for your next update. These kind of content just motivate a person to raise.. why facebook advertising is effective

      ReplyDelete

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