Should you do SEO Yourself or Hire a Professional?

There are so many reasons why people like DIY. Often, doing it yourself saves money, time, and allows you to do things exactly the you want them , but there are a number things that are best left to be done professionals, like rewiring your house or replacing the brakes of your car. To many, SEO may fall in that shaded area. Do you really need to hire a professional to take care of your SEO or is it something that you can do on your own?

What is SEO?

To keep it simple, SEO, or search engine optimization, is building a strategy to gain higher rankings on the search engine results page (SERP). It’s pretty simple and straight, the higher you rank, the more audience your business will gain, the greater the likelihood the more will be the leads.




Search engines like Google and Bing want to show the most relevant and helpful results to their users. To do this, they have certain algorithms that analyzes a website and rank it according to how relevant it to a user’s search. The search engine algorithms use data like your location, keywords, and authority of your backlinks to conclude how reliable and relevant your content is.

Do you actually need to hire a professional?

As the search engines continues to modify their algorithms and prioritize various criteria, it becomes very tough to stay up to date with what will help and what will harm your SEO. What raised your visibility one day can tank it the next.




Additionally, it can be difficult to find reliable and up-to-date information about how SEO actually works. Not only do you risk implementing wrong techniques, but you are also going to spend a lot of time keeping up to date and managing your SEO.

Why Social SEO?

Social SEO has more than 20 years of experience as a full-service digital marketing platform. We specialize in all aspects of digital marketing including SEO, SMM, Web development, Web designing, Digital marketing, and Social Media Marketing. Don’t get down worrying about your SEO, contact us today for a free consultation.